Unlike other makers of work productivity tools, including Asana Inc. Adobe has curtailed some of its advertising services that had a low profit margin and said it had a new strategy of catering to customers that use multiple Experience Cloud tools. During the Covid-19 pandemic, businesses have found it essential to have better communication among colleagues working remotely. The company has sought to make its creative and business applications more collaborative, so that teams can more easily work together on projects. After recent stumbles, the acquisition is Adobe's biggest effort to reorient its Experience Cloud division, which includes marketing, advertising and analytics software, toward areas that are growing.
0 kommentar(er)
